Nebo

How is your data being used

Introduction of the Internet has opened up a whole variety and spectrum of new possibilities and experiences. Ordinary people were granted a cheap and unlimited access to the interminable ocean of information and knowledge, allowing discovering the world as swiftly and effortlessly as possible. The digital universe is still evolving and expanding its borders, day after day presenting new technologies, tools and means of learning, business and entertainment.

It all sounds nearly idyllic, however we as the users of these modern systems have to remember that no human invention is flawless and nothing in the web vanishes without a trace. Those rules strictly apply to the Internet and it might occur crucial to keep in mind that every activity we undertake online is always observed and used to some other significant purposes.

Revealing user’s data online leads to its usage by huge corporations and technological giants. Signing up to various applications, newsletters or websites requires accepting some rules implied by its owners. An ordinary user of the Internet is not fully aware of how is the data proceeded, which might lead to various surprises and future disappointments. To begin with, many applications or online sites ask to use your precise location data through your Global Positioning System (GPS).

This is an optional function that might always be denied and cancelled, however, most of us simply allow it, not knowing what we agree to. Paradoxically, even if you refuse location tracking, your are still being observed somehow. For example, Facebook is gathering your data based on events you attend, your IP address or personal device settings.

Agreeing to terms and conditions usually does not involve only the application or website you’re signing up for. Most of online places belong to bigger intra-groups, and using just one app shares your personal data, preferences and location to its other smaller members. A great example here is an infamous dating application called Tinder. It collects shared information with the Match Group, which includes other dating websites like OkCupid or Match.com.

Remember – there is no privacy on the Internet. Even though we believe that the online world guarantees us some kind of anonymity, there is no such thing as private messages or calls. LinkedIn came up with an online technological tool called “automatic scanning technology on messages”, arguing for malicious sites protection or suggesting automatic replies. Such system is using data about who you communicate and when.

Modern technologies come off as fully secure and user-oriented, however it is worth analysing to an what extend online giants care for its own business. Our data is commonly used all around the world and the scale of the problem is dependent on us and our awareness of how the Internet really works. Full and unlimited trust in modern technology might one day become a nail in our coffin.